2010年02月10日12:35 FT
Akio Toyoda, Toyota's chief executive, said he would travel to the US to explain to consumers the company's response to its quality problems, as he announced a global recall of 437,000 hybrid vehicles, including the flagship Prius. At a news conference, Mr Toyoda said the world's biggest carmaker would recall the petrol-electric hybrids built between April 2009 and this month to fix their braking software.Another potential problem loomed yesterday with a report that 83 complaints had been lodged with US safety authorities about steering problems with its popular Corolla sedan.The recall will be voluntary in the US, suggesting that Toyota sees the problem more as a performance than a safety issue. The carmaker repeated its view that the affected vehicles met legal safety standards.Toyota has also launched a Capitol Hill lobbying campaign to repair its image.
my opinion
In the past 40 years, Japan was famous for its auto mobile industry, the recall of Toyota will cause a bad effect to cosumers's image on the qualities of Japanese car products, furthermore, Toyota has occupied the largest market share amount in U.S, this well be a good chance for American car company to take back the market share. If these things continue to happen in the future, It could have worse effect on Japan's automobile industry.
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